Case Study: New Business

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    Overview

    Lakers is a new surfing company trying to establish themselves in the market. With competition in this industry at an all time high they knew they needed business coaching to facilitate in a smooth transition to becoming a big business.

    About

    Client Name: Lorna Livia
    Industry: Surfing
    Location: Sydney NSW
    Size: 1- 10 Staff

    Laker’s is a small business that is in the process of launching. Lorna has a passion and appreciation for ‘catching waves’ and wants people to experience the outdoor lifestyle.

    “It was refreshing to see the Oyster Hub team care about my purpose as much as I did.”

    How has your project helped the client?

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    The Challenge

    Lorna faced some serious challenges in differentiating her startup from other businesses. Although very passionate about her vision she knew that she needed business coaching to grow and succeed. Many of the challenges she faced surrounded getting the business started right, leveraging cloud-based accounting platforms for growth, meeting ATO compliance and many other challenges.

    The Approach

    As a business coach, our approach was proactive ensuring we position Lakers as a successful startup that would manifest in enabling Lakers to focus on their craft whilst we focus on ours. We aimed to coach her in all aspects of the business and introduce certain systems such as Quickbooks, Receipt Bank etc. that enables them to put their mind to more positive elements.

    “Coaching the Laker’s organisation has been a blessing due to their submission.”

    The Results

    Finding the pearl

    The results experienced by the Lakers have been phenomenal in such a short period of time. By gaining access to the mentorship and coaching provided by Oysterhub they have been able to live by their values and add value to their community as opposed to just going by day by day with no real means of effectiveness. Lakers submitted themselves to the guidance provided by Oysterhub and immediately were able to separate themselves from their competition.

    In the past few months, Lakers have started to create a brand for themselves due to their ability to focus on everything surrounding their brand and their passions, giving all the dirty work to Oysterhub – from their bookkeeping to their accounting. They have been able to increase awareness by up to 81% and have increased their market share at one of the fastest rates relative to other surf shops nearby.

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    Article written by:

    Adarsh Dutt

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